The Basics of Artificial Intelligence and its Growing Importance in Digital Marketing
Learning Outcomes and Goals
Why use AI Marketing tools?
The Main Types of AI Tools that are Relevant to Digital Marketing
A case study of a successful AI-powered marketing campaigns
How AI can help with Content Creation, Curation, and Optimisation
The Potential Challenges and Ethical Concerns Associated with using AI for Digital Marketing
Guidance on How to Overcome these Challenges and ensure Ethical use of AI in Marketing
Examples of a Company that have faced Ethical Concerns and How They Addressed Them
ChatGPT - Designed to Communicate with Humans in Natural Language, Responding to their Questions or Statements in a Conversational Manner.
Synthesia - Create Lifelike Videos that Appear to be Spoken by Human Beings.
Pictory - Create Visual Content such as Images, Videos, and Animations from Text
Durable - The World's Fastest Website Builder
Voicemaker - Create Realistic and Natural-Sounding Voiceovers
Waymark - Create Professional-Quality Video Ads in Minutes
Acrolinx - Create Consistent and High-Quality Content
Sprout Social - Publish, Schedule, Draft and Queue Posts
Postaga - Uses AI to Create Email Marketing Campaigns
Looka - Design Logos for your Business in Seconds
Canva - Create Free Content for Instagram and Facebook
Key Takeaways From the Course
Encourage Participants to Start Experimenting with AI-Powered Marketing Tools
